Meet The Team
We’ve been where you are, we know what works, and we’re here to make sure you crush your goals (and look damn good doing it).
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Xtine Cardenas
Founder & Head Coach
Christine built the Badass Babe Squad from her own journey of losing 120+ lbs, overcoming emotional eating, and rebuilding her life from scratch. Once 270 pounds, burnt out, and putting everyone else first, she made herself a priority—and never looked back.
Since becoming a certified coach in 2014, she’s helped hundreds of women transform their bodies, confidence, and lives. As a single mom of twins and busy entrepreneur, Christine knows how to balance real life with real results. Her coaching style is no-BS, empathetic, and rooted in lived experience—because she’s been there, and she’s here to make sure no woman has to face her journey alone.
Her certifications and experience include:
- ECertified Coach (since 2014)
- ELost over 120 lbs and maintained it
- ESuccessfully overcame emotional eating
- ECoached hundreds of women to long-term results
- EEntrepreneur & founder of the Badass Babe Squad
- EExperienced in guiding women through major life transitions
Diana Baruffa
Head Nutrition & Training Coach
Coach Dee designs and implements the nutrition and exercise programs for the squad. She has a Bachelors Degree in Exercise Science, a Master’s Degree in Sport Coaching and Management and is currently pursuing her Doctorate Degree in Human Performance.
Coach Dee is also a Precision Nutrition Certified Coach and a Registered Kinesiologist
She has previously run her own gyms where she worked with high level athletes as well as special populations. She has coached collegiate soccer and softball and also overseen joint replacement and cardiac rehab programs.
Her wide array of knowledge and experience over the past two decades help to ensure you get the absolute best out of your time with the squad.
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Haley Gordon-Martin
Assistant Coach
Haley has been a trainer and coach for over a decade, working with all kinds of populations, from rehab clients, to those on weight loss journeys and athletes chasing performance goals. But her true passion lies in helping women build strength, confidence and a deep belief in their potential.
Her mission is to guide that transformation by focusing on sustainable health, mindset shifts and empowering women to take up space, feel strong in their bodies and lead with confidence.
Her certifications are:
- EBachelor's Degree in Kinesiology
- EPrecision Nurtition Certified Coach
- ERegistered Holistic Nutritionist
- ECertified Personal Trainer
- EFascial StretchTherapist
- EPre & Postnatal Corrective Exercise Specialist
- ECertified Life & Success Coach
Maddy Armstrong
Assistant Coach
Maddy is a Certified Clinical Exercise Physiologist and a Precision Nutrition Certified Health Coach. Maddy’s passion is helping women rebuild their relationship with food, their bodies, and their self-worth through sustainable changes and evidence-based practices.
Having personally faced challenges with body image and disordered eating, Maddy understands how deeply these struggles can affect every aspect of life. Strength training and learning how to properly fuel her body transformed the way she viewed exercise, nutrition, and herself. She is now committed to helping other women experience that same life changing shift.
With a strong academic background and high-level certifications, Maddy combines science, strategy, and compassion to support clients at every stage of their journey.
Her certifications are:
- EBachelor’s Degree in Kinesiology (Exercise Science)
- ECertified Clinical Exercise Physiologist (CSEP)
- ECertified Personal Trainer (CSEP)
- EPrecision Nutrition Level 2 Master Health Coach
- EPain-Free Performance Specialist Certified
Certifications in Progress:
- ENBHWC Board Certified Health Coach
- EGGS Women’s Coaching Specialist Certification
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